The success of an event depends on many criteria. The first, and one of the most important, is to make it known. But how do you attract an interested audience? Overview of best practices to increase the number of registrations for your event!

1. Optimize your event landing page and registration page

One of the first good ideas to attract the public to your event is to create a web support. A dedicated website or a page on your existing website, for example. Your future participants should find all the necessary information there: What is the nature of the event? When will it take place? What topics will be covered? What type of audience is it aimed at? Which speakers will speak? Where does it take place?

Going through an online ticket office is also a relevant option because you can rely on ready-to-use and well thought-out registration pages. You can specify all the information necessary for the public for your event, like on a page of a website, but not only. Most online ticket offices will allow you to manage reservations using an automated process, to offer possible pricing, to issue e-tickets, to send reminders by email to registrants or even to obtain statistics on the evolution of registrations.

2. Plan email campaigns

Email is an ideal channel for promoting events and targeting the right people who may be interested. The goal here is of course to increase conversions, that is to say, in this case, to increase the number of participants. For this, it is important to take the time to think beforehand who your emailing campaign is aimed at.

In your email campaign, it will be wise to highlight all the practical information about your event: program, dates, times, location... You can also talk about the reasons for going there, such as meeting people from the same sector of activity, to develop their business or their professional network. You can include CTAs in your emails, which will lead directly to the event's website or online ticketing. They can for example take place in the signature of your emails.

3. Promote your event on social networks

Social networks are an excellent means of communication to promote an event (LinkedIn, Instagram, Facebook, etc.). These channels can give your project significant visibility and therefore help you increase the number of subscribers. You can share all the information and links necessary to publicize the event and reserve your place. On some social networks like Facebook or LinkedIn, it is possible to create an event page directly within the platform.

It is also possible to create a specific hashtag, to promote advertising, all in a public way in order to reach the greatest number of people. And if your event is large, creating a dedicated account can be particularly beneficial.

4. Find ambassadors for your event

Your event project can receive a real boost if it is promoted by someone renowned in their sector of activity or on social networks. Of course, it will be necessary to precisely target the influencers or personalities in the field who could be interested in promoting the event. Identify those who are particularly followed and active in the community or whose word is authoritative.

You will then have to contact them, convince them of the merits of your approach, by explaining the ins and outs to them. But also by offering them to go to your event, by offering them entry if it is paid for. They will be able to talk about it to their community, make posts on social networks and make people want to participate just by their fame. These steps can take time, so think about anticipating this point!

4. Find ambassadors for your event

Your event project can receive a real boost if it is promoted by someone renowned in their sector of activity or on social networks. Of course, it will be necessary to precisely target the influencers or personalities in the field who could be interested in promoting the event. Identify those who are particularly followed and active in the community or whose word is authoritative.

You will then have to contact them, convince them of the merits of your approach, by explaining the ins and outs to them. But also by offering them to go to your event, by offering them entry if it is paid for. They will be able to talk about it to their community, make posts on social networks and make people want to participate just by their fame. These steps can take time, so think about anticipating this point!