Best practices for brainstorming marketing ideas
Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.
Use analytics as a benchmark. Dig into your website and social media analytics once a week and look at your post performance. If a post receives healthy engagement, this can point you to a successful strategy. If a post underperforms, that can be a sign to rethink that approach.
Look to other professionals in your niche. Regularly check in with how other service providers are promoting their services. You certainly don't want to copy their strategies, but you might see ways to adapt their approach in your own way.
Keep an eye on viral trends. Viral trends are often short-lived, but they can provide an easy and fun way to promote your services. TikTok makes it easy to incorporate popular sounds or songs into videos, for example.
Network with other service providers. Running a business can be stressful. Talking to other people in your same niche can help you feel less alone. Many service providers find it beneficial to brainstorm marketing ideas with peers.
Focus on what feels right for you. You might feel uncomfortable being on video or might not be a strong photographer. Focus your marketing activities on the channels that play to your strengths.
Don’t be afraid to experiment. You can always adjust your strategies in response to new information. For example, you might experiment with sending different kinds of emails to customers or switch up how often you're posting on social media.
AHD Consulting Solution is here to help you with tools and insights to not just deal with these challenges but turn them into opportunities for innovation success. Accessible to corporations of any size, our sprints and programs include interactive workflows, videos, pre-structured workspaces, and much more. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.