Imagine ANANSI is a consulting agency known for selling audit services. ANANSI manager knows accounting and audit, but feel lost when it comes to increasing the traffic onsite and online. ANANSI has a website, but no one ever book a service online. She tried to boost posts on social media but only get likes occasionally. She starts to ask herself it she’s really going to be successful.

You probably know how it feels, here is how we can solve this issue through a well designed digital marketing, and you’ll be able to do it yourself.

Let’s build a digital marketing plan

Branding

In fact ANANSI customers’ who come to book a service know what they want, they’ve thought about their image and the results. Branding can seem like a technical term for you but, it’s easier to understand when you ask yourself:

1. Why is my brand unique?

2. What is desired tone of voice talking to my audience?

3. What is my core message?

4. What types of people am I trying to market and sell to?

5. What are their demographic?

6. Where are they active on social media?

7. Are there blogs and websites they visit that you could advertise on?

8. What keywords do they search?

Setup clear goals

Boosting sales is an obvious goal for any brand. You should also build your brand awareness or appeal to a larger audience. After writing your business goals, think about how your digital marketing can help you attain each of them. It’s like a roadmap for a more effective marketing, it is going to help you see what is working and what need a makeover. A plan can also help you be proactive about your marketing goals, as opposed to just responding to situations as they come.

Focus on your marketing channels

Now you will have to look for the most fitted marketing channel for your audience. You don’t know where to start? It’s easy here is a simple list:

Your website

With tools like google analytics, you can find which keywords are currently leading your audience to your website. Once it’s done, adjust your page titles and copy to features the terms your audience searches for the most. It’s going to improve your organic reach).

Social Media accounts

Make posts, create conversations, and reply to your audience’s comments and questions. Social media ads and promoted post can make sens for your business. Just make sure to figure out what your ad will say, who you’ll be targeting and what action you want people to take.

Email marketing

You can create contents like blog post in order to entertain or inform your target. Make a plan for how to create content for your newsletter. Make sure that your emails are useful, timely, interesting and sent regularly. Drive sign-ups for your email list by offering special information.

Create a schedule

The more your channels are connected, the better. Your schedule can include things like when you want to write and send certain emails, when you want to make social media and blog posts, and how often you need to monitor and adjust your ad buys.

If you have sufficient team members than allocate the duties but if you don’t, working with an outside digital marketing agency to run your programs can be the best option.

Ready to go?

If you need us to check if you are ready to go, please fill the form below and we’ll let you know asap!