A verification badge to reassure users on Gmail

As phishing continues to multiply in mailboxes and cybercriminals are not lacking in creativity to impersonate brands, Google announces the deployment of a verified badge for companies that will appear next to their name. sender when someone opens their email. The objective is to strengthen the authentication of companies and thus offer a more secure experience for users.

Google is starting to roll out the blue checkmarks starting today, you should soon see them appear on some emails.

How to get the verified badge on Gmail

This verified badge will not be accessible to any business. The condition imposed by Google: you must first configure BIMI (Brand Indicators for Message Identification). This is a feature implemented in 2021 which requires the use of strong authentication and which requires verification of the brand logo in order to be able to display it as an avatar in emails.