How to write a call to action
A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.
These simple steps will help you write a great call to action, every time.
Define your goal. For example, “I want to sell more planners.”
Write down what you want your users to do when they land on your page. “I want users to buy the planners we sell.”
Create a simple statement telling your user what to do. “Explore our planners and pick the one you think might work for you. Shop Now.”
Check that this statement aligns with your goal in Step 1 and the desired action in Step 2.
Revise your statement to make it short, clear, direct, and appealing. “Explore our planners. Shop Now.”
Here are a few examples of how this applies to different website goals.
Online store: If they’re exploring your products, nudge them to purchase.
Portfolio: If they’re impressed with your portfolio, invite them to fill out an interest form.
Restaurant: If they’re exploring your menu, entice them to make a reservation.
Therapist/Coach: If they’re considering your online session, invite them to book now.
Nonprofit: If they’re moved by your mission, invite them to donate or volunteer.
Local business: If they’re browsing your services, suggest scheduling a consultation.
No matter your business, a strong call to action benefits both you and your customer. The CTA solves their problem, and you gain their business.
Understand primary and secondary calls to action
Your website should have a clear primary goal. But what if a visitor isn't ready to commit yet? That's where secondary calls to action come in. These are smaller steps that lead toward your primary goal.
For instance, if your primary call to action is "Book a Consultation," secondary CTAs could be:
Watch Video (leads to overview or demo video)
Learn More (leads to description of services)
Contact Us (leads to contact form)
AHD Consulting Solution is here to help you with tools and insights to not just deal with these challenges but turn them into opportunities for innovation success. Accessible to corporations of any size, our sprints and programs include interactive workflows, videos, pre-structured workspaces, and much more. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.