Understanding the buyer’s journey
Understanding this journey is important for businesses of all shapes and sizes because it reveals the steps a buyer takes before committing to spending any money.
Today’s customers are super informed. They conduct their own research and evaluate options independently. Think about the last time you bought something new and all of the research and steps you took before actually buying it.
Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process. Provide relevant content or information at each stage, nurturing the customer relationship and building visibility and trust for your product or service.
A well-understood buyer’s journey helps you:
Identify where and how you engage with potential customers.
Tailor your marketing and communication efforts to different needs and decision stages.
Close sales or gain new clients more effectively by meeting their needs in real time.
How to apply a buyer journey to your own customers
Mapping out your customers' buyer journey is the first step in guiding them from discovery to purchase. Here’s how to apply this journey to your business.
Identify key touchpoints. Think about each stage of the buyer’s journey and identify where your customers engage with your business. Are they finding you through a search engine at the awareness stage or through social media? Did they see your ad on their favorite website or get a word-of-mouth recommendation? These touchpoints vary depending on your audience, product, or service.
Align your marketing strategy with each stage.
Awareness: Focus on broad visibility. Create content that educates and raises awareness about the benefits of your product. Examples include blogs, infographics, social media posts, and online ads or partnerships.
Consideration: At this stage, provide deeper insights and comparisons to differentiate what you offer. Include reviews, examples of past projects, and testimonials. Consider hosting webinars or Q&A sessions to go in-depth, if that fits your target buyer.
Decision: Highlight what differentiates your product or makes your solution stand out. Include compelling calls to action, provide free trials or consultations, and ensure that your purchase process is smooth.
Use multi-channel strategies. Different buyers will find you through various sources, so consider posting in more than one place to reach customers where they’re already hanging out. That includes your website, the most relevant social media platforms, email, search engines, or paid advertising.
AHD Consulting Solution is here to help you with tools and insights to not just deal with these challenges but turn them into opportunities for innovation success. Accessible to corporations of any size, our sprints and programs include interactive workflows, videos, pre-structured workspaces, and much more. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.