Insights.
March 19, 2025
3 types of Business value fit
Fit is not magic. It is three questions. Answer them honestly or fail quietly.
March 2, 2025
Write a traditional Business plan step by step
Write to learn, not impress.
December 4, 2024
Building a strong value proposition
If you cannot say it in one sentence, they cannot remember it in one second.
December 4, 2024
Best practices for brainstorming marketing ideas
No bad ideas first. No judgment yet. Kill the critic. Let the weird out.
December 4, 2024
10 marketing ideas for B2C
B2C marketing is not about features. It is about feelings, speed, and surprise.
December 4, 2024
4 ways to market your online store
Build traffic, convert strangers, keep buyers coming back. Skip one and you leak.
December 4, 2024
12 ways to market your online store
Twelve channels. One rule: master one before you touch another. Depth beats dabbling.
December 3, 2024
Tips for starting a customer loyalty program
Loyalty is not a program. It is a feeling. Build the feeling first. Then the points.
December 3, 2024
7 ways to build customer loyalty
Loyalty is not earned by points. It is earned by moments. Make every moment matter.
December 3, 2024
Understanding the buyer’s journey
They do not wake up wanting your product. They wake up wanting their problem gone.
December 3, 2024
3 key stages of the buyer’s journey
Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.
December 3, 2024
Choose the right funding option for your business
The cheapest money is not always the best money. Fit matters more than rate.
December 3, 2024
6 ways to raise money for a small business
Small business owners have multiple funding options from which to choose, all of which have pros and cons.
December 3, 2024
How to decide which monetization option to pursue
How you make money changes everything you do. Choose the model that fits your audience.
December 3, 2024
6 SEO Tips to Grow Your Site Traffic
Stop guessing what Google wants. Start giving searchers what they need. Traffic will follow.
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