Insights.
December 4, 2024
12 ways to market your online store
Twelve channels. One rule: master one before you touch another. Depth beats dabbling.
December 3, 2024
Tips for starting a customer loyalty program
Loyalty is not a program. It is a feeling. Build the feeling first. Then the points.
December 3, 2024
7 ways to build customer loyalty
Loyalty is not earned by points. It is earned by moments. Make every moment matter.
December 3, 2024
Understanding the buyer’s journey
They do not wake up wanting your product. They wake up wanting their problem gone.
December 3, 2024
3 key stages of the buyer’s journey
Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.
December 3, 2024
Choose the right funding option for your business
The cheapest money is not always the best money. Fit matters more than rate.
December 3, 2024
6 ways to raise money for a small business
Small business owners have multiple funding options from which to choose, all of which have pros and cons.
December 3, 2024
How to decide which monetization option to pursue
How you make money changes everything you do. Choose the model that fits your audience.
December 3, 2024
6 SEO Tips to Grow Your Site Traffic
Stop guessing what Google wants. Start giving searchers what they need. Traffic will follow.
December 3, 2024
Convert Your Social Media Followers into Site Traffic
Followers who never visit your site are just numbers. Turn likes into clicks. Start now.
December 3, 2024
How to write a call to action
A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.
November 25, 2024
Vision, hallucination, and customer reality
Vision sees what could be. Hallucination sees what never was. Reality pays the bills.
November 10, 2024
How customers adopt products
Not all customers adopt at the same time. Learn who buys first and why it matters.
November 3, 2024
4 astuces pour optimiser votre business plan
Dans le contexte de l'innovation et de l'esprit d'entreprise, le long document et la feuille de calcul à code couleur sont totalement absurdes. L'innovation et l'esprit d'entreprise sont un défi de recherche, pas un défi de mise en œuvre.
November 3, 2024
Build your business without a business plan
Plans are guesses written down. Experiments are truths discovered. Build with experiments, not plans
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