Insights.
5 tips for a successful online event
On the other hand, just like a physical event, holding an online event requires rigorous preparation before, during and after the event. Discover 5 tips for organizing your digital event in the best conditions! 1. Define the theme, type and date of the event When you want to organize an online event, the first step is to define a theme, related to a field or expertise. Future participants must be able to easily identify what you are offering: it is by clearly defining your theme and the topics that will
10 ideas for SMS campaigns to send to your customers
What you need to know before launching SMS campaigns Many companies are already setting up email campaigns. In addition, they can also launch SMS campaigns if they have the telephone numbers of their customers (with a prior opt-in, i.e. the consent obtained from the person). It is important to note that there are several types of SMS: marketing SMS to highlight your products and services (new products, promotions, etc.) but also transactional SMS (order confirmation, delivery tracking, etc.) to facilitate the transmission of information to your customers. To send SMS
10 tips for a successful SMS marketing campaign
SMS is an effective communication channel for reaching your target audience quickly and directly. But succeeding with an SMS marketing campaign, like email campaigns, is not always easy. To maximize its impact, it is important to follow certain best practices and use the right tools. Find ten tips to make your SMS campaign a success and achieve your marketing goals. 1. Obtain consent from recipients The very first thing to worry about for a successful SMS campaign is probably the most important. Indeed, it is absolutely necessary to obtain the
How to create your community on WhatsApp
This is a new feature that allows you to create a community space on WhatsApp that centralizes related group discussions. For example, you can launch a community for your sports club, and create different groups in this community (matches, training, partnerships, etc.). Find out everything you need to know about WhatsApp communities below. How to start your community on WhatsApp To create your WhatsApp community: Open your WhatsApp application and select the Communities tab (top left on Android, bottom center on iPhone), Then click on Launch a community, then Start,
Create Poll on WhatsApp
How to Create a Poll in WhatsApp Chat on iOS and Android Here’s how to create a poll on WhatsApp: Go to WhatsApp and open the conversation in which you want to propose a poll, Click on the paper clip icon (on Android), or on the “+” (on iOS) then select Poll, Start creating your survey, adding a question, then several answer options, Click the paper airplane icon at the bottom right of the screen (Android), or Send (iOS), to post your poll to the discussion. WhatsApp polls’ management 1.
How to Use WhatsApp Business: 9 Business Tips
WhatsApp Business is an independent version of the famous WhatsApp messenger, which works exactly the same way. The application is only available on Android, and is mainly aimed at SMEs. It offers additional features tailored to business needs. The main objective of this messaging system is to connect companies and customers more easily, with more proximity. WhatsApp Business helps brands manage orders, and provides an ideal communication platform for small businesses. 1. Link a phone number to a WhatsApp Business account Once the application is installed, you can associate a
Meta launches tools to help SMEs on WhatsApp Business, Instagram and Messenger
An option to create Facebook and Instagram ads directly from the WhatsApp Business app It is already possible for companies to set up ads on Facebook and Instagram that direct users to a WhatsApp conversation. However, the creation process can be complex, as it requires going through the Ads Manager. Today, in an official blog post, Meta announces that it will make it easier to set up these ads: “We will soon be making it possible to create all advertising directly from the WhatsApp Business application. This will be faster
Gmail launches verified badge for businesses
A verification badge to reassure users on Gmail As phishing continues to multiply in mailboxes and cybercriminals are not lacking in creativity to impersonate brands, Google announces the deployment of a verified badge for companies that will appear next to their name. sender when someone opens their email. The objective is to strengthen the authentication of companies and thus offer a more secure experience for users. Google is starting to roll out the blue checkmarks starting today, you should soon see them appear on some emails. How to get the
TikTok: how to attract attention ?
Generation Z includes people born between 1997 and 2012. It is therefore the first to have never known a world without the Internet. The “zoomers”, followers of short formats and video content, have massively taken over TikTok in recent years. They represent 40% of the users of the application. The social network is therefore a privileged channel to address them, but it is still necessary to do it correctly. Indeed, Generation Z has reinvented the way of consuming on social networks. It pays particular attention to certain themes such as
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