Insights.
20 social media post ideas
Building an editorial schedule for social networks is not always easy, especially when the lack of inspiration is felt. Here are 20 types of content to post on social media platforms. 1. Post quotes Inspirational content par excellence, quotes are often very popular with subscribers. This type of content can be used to convey brand commitments or just to share positive thoughts. It can be a good idea to post a quote through an image featuring the text, for a visual and inspiring post. This is an effective type of
How the LinkedIn Algorithm Works
Richard van der Blom, trainer for Just Connecting, has just published a report which offers an inventory of the LinkedIn algorithm in 2022. This study, conducted for the 4th consecutive year, is based on the analysis of 10,000 posts published on the professional social network, requiring a process that lasted 4 months. Among the general information to remember: 850 million users on LinkedIn in 2022 (compared to 774 million in 2021), Only 5.2% of users publish on the platform (compared to 4.9% in 2021), 20% of Internet users interact on
How to create a newsletter for a LinkedIn business page?
The professional social network announced, in a post, its desire to further extend the creation of newsletters on its platform. Thus, LinkedIn plans to allow pages with more than 500 subscribers to offer their newsletter and, thus, to create an appointment with their community. “Newsletters can be a great way for brands to announce exciting product launches, share thought leadership, or highlight company news through a series of LinkedIn articles,” the social network says. How to create a newsletter from your company page on LinkedIn Similar to how users in
New Tools To Help Your Content Shine on LinkedIn
Show off your content with new profile update LinkedIn spruced up the Activity section of yourProfile to more visibly display your content. Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. This new experience will be available to all members in the next few weeks and we hope that as a result your network will quickly find and engage with your content, leading to more professional connections and opportunities. Speaking of audience engagement, LinkedIn is also rolling out a new
Post scheduling on LinkedIn
LinkedIn expands scheduling from posts to pages Since the end of November, users of the social network can schedule posts. Three months later, LinkedIn finally decided to offer this function to CMs who manage company pages. Several people have noticed it on the platform and we can confirm it: some administrators of the LinkedIn BDM page have the possibility of planning their posts. How to schedule a post for your LinkedIn page To schedule a post on your LinkedIn Page: Go to your LinkedIn page and click on Start a
LinkedIn launches collaborative articles for experts: how does it work?
LinkedIn has just announced the arrival of a new feature on its platform: collaborative articles. These publications will be initiated by artificial intelligence and then completed by experts. This novelty is not surprising when you know that LinkedIn is owned by Microsoft, which has invested heavily in AI with OpenAI technology in recent months, in particular by unveiling a new Bing offering a similar experience to ChatGPT. Collaborative articles on LinkedIn generated by AI LinkedIn collaborative articles will be introduced by artificial intelligence. This will make it possible to highlight
Managing your LinkedIn page: 10 mistakes to avoid
La page LinkedIn est un outil essentiel pour rendre visible votre entreprise auprès d’un public professionnel. Cette page, destinée à la communication officielle de l’organisation, permet de valoriser votre expertise, de recruter des collaborateurs et de renforcer vos liens avec les autres acteurs de votre écosystème professionnel. Dans cet article, on vous donne les 10 pièges à éviter pour bien gérer sa page LinkedIn ! 1. Neglecting the visual aspect The graphic dimension of your page is essential, because it catches the eye of the user. It is important to
Create your LinkedIn Page
Usefulness of Company Pages on LinkedIn A LinkedIn company page is a page dedicated to an organization. It can be intended for a company, but also for a school, an association or any other type of institution. The main objective of a company page is to share information on the activity of an organization (company life, products and services, recruitment, etc.). On LinkedIn, a company page brings several advantages for brands, such as: Communicate more easily with your audience, Improve its visibility and strengthen its notoriety, Promote community engagement, Redirect
About SEO Managers: What are They & What Do They Do
If you own a business, you know having a strong online presence is essential. That’s why so many companies are hiring SEO managers to help them get the most out of their online presence. But what does an SEO manager do exactly?
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