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Understanding the buyer’s journey
Understanding this journey is important for businesses of all shapes and sizes because it reveals the steps a buyer takes before committing to spending any money.
3 key stages of the buyer’s journey
The buyer’s journey is the process a customer goes through from the moment they realize they have a need to the point they decide on a solution and make a purchase. Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.