Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive. 

Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.

When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.

Now that you’ve got a wealth of ideas to work with on your ecommerce marketing efforts, let’s run through some general strategy and best practices that will help you make the most out of your plans.

There are a number of ways a business can market their online store or website on many channels without making the content too similar. Each channel or tactic in the marketing strategy can (and often does) have different goals to support your overall campaign. 

Customer loyalty is more than just a business buzzword—it's the lifeblood that sustains successful businesses. When you cultivate real loyalty, you transform one-time buyers into true-blue fans who fuel your growth.

Creating a ride-or-die clientele necessitates a multi-pronged approach and constant revisitation of your strategy to see what’s working and what could use some tinkering. Let’s look at some of the most effective methods businesses use when they’re thinking about how to build customer loyalty.

Understanding this journey is important for businesses of all shapes and sizes because it reveals the steps a buyer takes before committing to spending any money.

The buyer’s journey is the process a customer goes through from the moment they realize they have a need to the point they decide on a solution and make a purchase. Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.