Designing a boutique hotel website
Designing a boutique hotel website
Start the web design process by establishing a clear set of goals for your client’s hospitality website. Think about the functions the website should accomplish, such as showcasing amenities, converting site visits into bookings, and providing guests with the information they need to plan a great vacation.
Include gorgeous imagery
Boutique hotels are full of character, and many customers choose them for this reason. You can make your client’s website as bold and dynamic as their hotel. Let the hotel’s aesthetics guide your choice of imagery. The images you select shouldn't just be beautiful, but they should showcase what the hotel has to offer, such as gorgeous rooms, striking design, luxurious amenities, and stunning surroundings.
Pro tip: When selecting images, enhance search performance by adding alt text, using descriptive file names, and ensuring proper image sizing. Learn more tips for optimizing images.
Use strong copy
Website copy offers the chance to provide strong, clear, and evocative messaging and encourage potential guests to book with the hotel. Guests will be interested in amenities and hotel details, as well as the hotel’s proximity to sights and landmarks, local dining and entertainment, and transportation. Great hotels leave you feeling energized and invigorated, and your choice of web copy can evoke those sensations as well.
Travelers often heavily rely on social proof when choosing places to stay, so prominently incorporating customer reviews can make potential customers feel more confident when booking.
Consider SEO performance
Search engine optimization (SEO) can be a substantial driver of bookings because it helps your client reach potential customers who are actively searching for a great place to stay. Squarespace comes with built-in SEO capabilities to help drive traffic. But as a web design professional, there are additional ways that you can help your client’s site perform even better.
Choose a keyword strategy that’s tailored to your client. Hotel searches will tend to be location-based, so consider what particular attractions, stadiums, conference centers, or other draws might inform a prospective customer’s desire to stay. If the hotel is notable for a theme, a level of luxury, its merchandise, or particular features, include those in your strategy as well.
A contact page with the hotel’s address is vital for both customers and search engines alike. Plus, including map blocks and business information settings, as well as signing up for Google My Business, can help boost local search rankings. Refer to additional SEO best practices.
Leverage social media
Hotels are beautiful and experiential—factors that set them up for success on social media. Integrate social icons on the website and style them to complement your client’s aesthetic.
Set up email marketing campaigns
Like Squarespace websites, Email Campaigns are customizable so you can adhere email marketing to your client’s branding. Email marketing campaigns can consist of one-off emails, as well as automated campaigns that send guests timely information to help plan their stay, get the most from the local area, leave glowing reviews, and eventually rebook.
These campaigns can respond to subscriber activity (like signing up for emails) or customer activity (like a new booking or a recent stay). Additionally, you can set up promotional pop-ups and other email opt-ins throughout your client’s website to help them build up their email list. Squarespace Email Campaigns include built-in analytics tools to help your client hone their strategy over time.
AHD Consulting Solution is here to help you with tools and insights to not just deal with these challenges but turn them into opportunities for innovation success. Accessible to corporations of any size, our sprints and programs include interactive workflows, videos, pre-structured workspaces, and much more. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.
