20 social media post ideas
Building an editorial schedule for social networks is not always easy, especially when the lack of inspiration is felt. Here are 20 types of content to post on social media platforms.
1. Post quotes
Inspirational content par excellence, quotes are often very popular with subscribers. This type of content can be used to convey brand commitments or just to share positive thoughts. It can be a good idea to post a quote through an image featuring the text, for a visual and inspiring post. This is an effective type of post that is self-sufficient and that subscribers can very easily share in stories, for example.
2. Promote blog posts
Social networks are a privileged channel for relaying articles to one's community. This applies to content creators, brands or e-commerce sites. This involves sharing posts with links to your blog articles or Instagram stories where it is now possible, for all accounts, to use the Link feature.
3. Share tutorials
This type of content has a strong potential for engagement because it is part of a process of education, learning and entertainment with the target audience. It is thus possible to offer various tutorials, in connection with its activity and its commitments. For this, it seems wise to bet on the carousel format, which is particularly effective on Instagram, and on LinkedIn for example.
4. Promote your products and services
Obviously, social networks are a reflection of your activity and remain a space dedicated to the promotion of your products and services (without abusing them of course). This requires quality visuals posted on the platforms, via a publication or a story, by associating it with informative, relevant and why not playful or humorous content.
5. Share short videos
It is no longer to be proven, video is the format that has conquered all social media platforms, and even more so the short video that has become more democratic with the emergence of TikTok. This format can be very effective with the public. In particular, brands can offer dynamic but also embodied content, which is more easily identifiable by the general public.
6. Make announcements and acknowledgements.
Social networks are also a space for sharing milestones, progress and victories with subscribers. It is thus possible to make posts to highlight a new stage in the evolution of a brand, underline a number of subscribers reached and address its community directly in order to highlight its contribution to this success.
7. Poster “behind the scenes”
Other content that generates engagement: the “behind the scenes”, this format that allows you to show behind the scenes of a brand. It can be manufacturing secrets, the progress of a project or the enhancement of team synergy, in order to involve its community. This type of post allows you to focus on storytelling and humanize a company to make it closer to its target audience.
8. Offer contests
Nothing better than contests organized on social networks to boost the engagement of your posts and expand your community. This type of post thus makes it possible to generate many reactions, sharing in stories for example, and contributes to the influence of a brand.
9. Promote events
In the same way that it is wise to share announcements and thanks on social media platforms, the promotion of events is also very appropriate. It is thus possible to bet on a very visual post dedicated to the event, including the main information of it or to create a story including a countdown, so that subscribers can set a reminder.
10. Share tips
To create proximity with your community, it is possible to create spontaneous content that aims to share your routine, tested products and services, or tools used to develop your business. In short, give advice to its subscribers to generate links and commitment.
11. Ask your followers questions
Polls are dynamic and engaging content on social media. They can be done via a publication, inviting the audience to express themselves in comments, or through stories where polls can benefit from an interactive sticker, depending on the platform. The objective: ask your subscribers for their opinion and allow them to be involved in the life of the brand.
12. Share customer testimonials
Customer satisfaction can be the subject of publications on social networks. This type of content contributes to the influence of a brand, but also helps to enhance your community. This can translate into visual publications featuring a customer's opinion. These posts can also include the highlighting of a public figure who has tested or worn a brand's product.
13. Recycle publications that have performed
By looking at the statistics of the different social networks, it is possible to identify the publications that have gathered the most reactions and have performed the best. It may be wise to reschedule these posts a few months later or to offer similar posts.
14. Do content curation
It is relevant to offer content that is related to current events. This can be that of a particular sector or news in a broad sense. This is why it is recommended to ensure regular monitoring and to analyze the subjects on which it may be interesting to position oneself or to express oneself.
15. Answer the most frequently asked questions
If the FAQs present on any website meet this requirement, it may be wise to relay the information also on social networks. This can thus be the subject of informative posts, on the composition, manufacture or use of a product for example.
16. Offer lives
Live videos are popular on social networks. This makes it possible to offer original content, to gather and interact with its community. It is possible to set up regular or one-off meetings, but also to broadcast this content in the form of replay. This option is possible by opting for specialized tools to record your screen or via the features offered by the platform used for your live sound.
17. Offer special offers
Social networks are also the perfect channel to share special offers. In this way, they can easily be shared by subscribers, in stories or private messages, and encourage purchases. It is possible to offer special offers exclusive to a brand's social media platforms, with the aim of expanding its community, for example.
18. Bet on chestnut trees
Content related to parties or holidays is a good way to stimulate your community and generate engagement. It is also quite common to create contests for Christmas, for example, or special offers for various commercial events. You can anticipate and schedule these publications using the tools below.
19. Relay content from partners
Betting on post exchanges will always be a good idea. Sharing partner news can thus bring variety to the various content offered on social networks, at the same time as an exchange of visibility with high potential for new subscribers.
20. Share your job offers
Job offers have their place on social networks. They can thus play the role of relaying an ad initially posted on traditional employment platforms. It is also an opportunity to offer an original and/or graphic job ad, which a community can echo through sharing or which, who knows, will allow you to find the rare pearl among subscribers.
