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At-home business ideas
Whether you’re interested in writing a book, creating digital courses, or managing social media for brands, there are numerous opportunities for home-based businesses.
Best small business ideas
With your existing skills and some ready-made online tools, launching a small business may be easier than you think. Here are some small businesses you can start today.
Designing a boutique hotel website
Start the web design process by establishing a clear set of goals for your client’s hospitality website. Think about the functions the website should accomplish, such as showcasing amenities, converting site visits into bookings, and providing guests with the information they need to plan a great vacation.
3 types of Business value fit
Searching for Fit is the process of designing value propositions around products and services that meet jobs, pains, and gains that customers really care about. Fit between what a company offers and what customers want is the number one requirement of a successful value proposition. Fit happens in three stages. The first occurs when you identify relevant customer jobs, pains, and gains you believe you can address with your value proposition. The second occurs when customers positively react to your value proposition and it gets traction in the market. The start-up movement calls these problem solution fit and product-market fit, respectively. The third occurs when you find a business model that is scalable and profitable.
How to Write a Business Plan, Step by Step in 2025
A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. You’ll need a business plan if you want to secure investment or a loan from a bank. It can also help to convince customers, suppliers and potential employees to support you.
What to emphasize in marketing your services
Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive.
Best practices for brainstorming marketing ideas
Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.
10 marketing ideas for service businesses
When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.
4 Ecommerce marketing strategy and best practices
Now that you’ve got a wealth of ideas to work with on your ecommerce marketing efforts, let’s run through some general strategy and best practices that will help you make the most out of your plans.
Understanding the buyer’s journey
Understanding this journey is important for businesses of all shapes and sizes because it reveals the steps a buyer takes before committing to spending any money.
3 key stages of the buyer’s journey
The buyer’s journey is the process a customer goes through from the moment they realize they have a need to the point they decide on a solution and make a purchase. Knowing your business’ buyer journey allows you to insert touchpoints at strategic points in this process.
How to choose the right funding option for your business
When you're starting or running a growing business, you might need a financial boost to keep operations running smoothly and scale. Instead of seeking out traditional lenders, here are some common ways to raise money for a business and how to choose the right one for you.
6 ways to raise money for a small business
Small business owners have multiple funding options from which to choose, all of which have pros and cons. Keep in mind that you may have a harder time getting a traditional loan if you’re just starting out. If you plan to find outside sources of funding, you may benefit from creating a business plan and financial summary to build trust and confidence with your supporters.
How to decide which monetization option to pursue
Any monetization option for a website is a valid one. But if you’re just starting out, it can be overwhelming trying to pick the right path for your website. Selecting one option over another doesn’t mean others are negated
8 ways to make money from a website
Making money from a website isn’t one-size-fits-all. In fact, the more options you have to generate income, the better your chances to diversify your income stream.
How to Find Clients and Customers
Establishing and understanding your customer base allows you to identify new markets, hone your products and services, and grow your business steadily. Building a process for finding new customers requires an investment of time—and sometimes money. But there are plenty of ways you can get clear on who you’re selling to by leveraging established resources. Here are some things to consider when developing a system for identifying and building your client or customer base.
6 SEO Tips to Grow Your Site Traffic
This article will focus on a non-technical approach to SEO by answering this basic question: Would I spend time and money as a visitor on my website?
Convert Your Social Media Followers into Site Traffic
A strong social media presence is an important part of growing your brand’s fanbase. In order to turn those fans into active customers, you need to guide them toward your website where they can explore your products or services and—crucially—start purchasing your products or services. Get started with that process by learning how to develop a content creation process for your website and blog that’s effective and streamlined.
How to Drive Traffic to Your Website
Creating your own website is the first step to creating a successful and engaging business, whether you’re launching your own company, trying to drive traffic to your pre-existing business or focusing on a personal project like a blog or portfolio.
How to write a call to action
A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.
Vision, hallucination, and customer reality
You may think you know what customers want; but until you test and gather evidence on their reality, you’ll just be following a hallucination.
How customers adopt products
As a business manager or owner, you probably face challenges when it comes to selling your products. Today, we will highlight two opposing forces in the adoption of new value propositions by customers. The first one is: What motivates people to switch to a new solution? and the later is: What holds people back from switching to a new solution?
Build your business without a business plan
In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.
18 digital tools for running business experiments
There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself.
8 tips for conducting interviews that deliver relevant customer insights
It’s very easy for anyone to create poor interviews and surveys that do not give you useful results. In this post, we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors.
How to turn your small and midsize enterprise into an innovation powerhouse
Transform your SME into an innovation powerhouse by fostering a creative culture where all team members share ideas freely. Encourage collaboration across departments for fresh perspectives, invest in continuous learning on industry trends, and embrace agile methodologies for quick pivots. Partner with startups and institutions for external expertise, and allocate time and resources for brainstorming and experimental projects to fuel innovation.
Five SEO Trends to Watch in 2024
SEO trend #1: AI summaries; SEO trend #2: Chat interfaces; SEO trend #3: Pop-ups and customer engagement; SEO trend #4: User-generated content; SEO trend #5: Experience, expertise, authoritativeness, and trustworthiness (EEAT).
Social media & client relationship
Social media has become indispensable for entrepreneurs and business owners. With billions of users worldwide, it is a powerful tool to connect and engage with clients. As a web designer, engaging with clients online is a cost-effective way to reach a wider audience, build brand awareness, and foster client relationships. Happy and satisfied clients lead to repeat business, positive word-of-mouth marketing, and increased revenue. Social media plays a critical role in building and nurturing these relationships.
How to Re-Engage with Past Clients
It feels like trying to go on a diet, and you felt like you were doing all of the "right" things - only to end up losing a few pounds, starving, and struggling to stay on it. Ok - so let's review the situation and start at the beginning !
Why you don’t have any clients ?
It feels like trying to go on a diet, and you felt like you were doing all of the "right" things - only to end up losing a few pounds, starving, and struggling to stay on it. Ok - so let's review the situation and start at the beginning !
Follow our journey.
