Build a website from scratch in 2020
As we are heading into a new year, you are probably looking for ways to develop your reach. If you want to do so by going online, you have probably already though about building a website. With this paper, we will give you the latest insights for building a website that power your business. However, it is not about you! Put your visitors first.
Why build a website for my business
Imagine Kelly owns State-Where a clothing store. Thanks to more than 4 years of selling in a store, she designed her store to create a great shopping experience for her customers.
But as the time goes on, there is a shift in the number of customers coming to the store. Since Kelly doesn’t want to change the location of her store and found out that nowadays, people tend to buy online. So she starts looking for ways to attract leads online. Her husband as marketing manager, seeing her struggle asked her what she think about building an online presence through a website. But she’s not so sure that she needs a website because her clients are not used to pay online.
How can a business website help me and my customers accomplish goals
Technically website is a collection of related web content and pages using a common domain name. But for a business owner, it is a digital version of a business. For me reasons to build a website, feel free to check it here.
Your website is one of your distribution channel. According to the business model you chose to develop, your website should have a strategic position when it comes to making your value proposition available to your customers.
Which website is more effective ?
The second website is the better choice because it provides useful information and lets customers see what the business can offer and where it’s located. Somewhat, it can increase onsite traffic.
How to create a strong website from scratch?
Park your website somewhere
Exactly as your business is located somewhere, your website also needs to placed somewhere. An address where internet users can access your website. It’s pretty easy to buy a domain name registrars such as GoDaddy, Bluehost, Cotanbo, and much more.
When you look for something online, you usually type a specific sentence right ? in that sentence is contained the topic you are looking for. Example : How to be a fashion designer ? The keywords here are « Be a fashion designer ». Now let’s think about Kelly’s store, if she buys a domain name « kellyfashion», her audience might not find her store if they search for a clothing store. Adding clothing can help her audience be found easily.
Your website is an online store
When someone enters your store, your goal is to turn them into customers. Before being your customers, you have to educate them and turn them into leads. Guess what,it is almost the same process online. A website should satisfy your customer’s needs while helping reach your business goals like raising awareness, driving sales or collecting leads.
A website which understand customers
Problem recognition
Potential customers understand and accept their needs or wants. – You can look for the trending topics in your region with a wonderful tool like Google Business Opportunity.
Research
The audience goes online to look for information concerning his/her needs. – Present what your business does and stands for. Sure you can also use social network account to drive traffic through online community. Since you would like to be found online, don’t neglect search engine. They used metadata from your web-page to answer search request. So, make sure you have a well developed Search Engine Optimisation strategy
Intent
The audience will be ready to purchase only after comparing alternatives against each other. – Discuss about the features that are unique to your business. For example, Kelly can show that she have a good understanding of he type of clothing her customers should wear according to their body and style.
Purchase
The audience become a customer after buying online. – According to what you sell, the purchase can another call-to-action such as filling a form online, make a donation, request more, etc…The goal here is to engage with your potential customer to turn them into buyers.
Post-purchase
The customer evaluate the purchase and might choose to become a recurring customer or not. – That’s why you need to display testimonials, it is a way to show that you are used to buyers being satisfied.
Ready to go online?
If the answer is yes, then the following question should either to build a website yourself or look for a professional. The answer depends on your budget, web designer capabilities, and the time you have on your hand.
Today there’s a lot of website builder platform. The most popular being Wordpress, Wix, Joomla and Shopify. However, the challenge is hidden somewhere else: coding languages (HTML, CSS, JavaScript and more), S.E.O. management (tactics used to increase the number of organic visitors in a website thanks to a high-ranking placement in the search engine of browsers including Google, Bing, Yahoo and many other), Management of analytics and K.P.I. (analyzing website metrics can be a great asset you know how to use them to develop online strategies).
Final checklist to create a strong website
Display relevant information on your website : Who(your business) – What(Your solution) – When (when are your opened) – Where (Physical location) – Why (Your value proposition).
Discover your audience
Start with a goal for your website
Find inspiration
Use a protected domain
Create a site plan
Make your navigation menu fit one line
Fill your S.E.O. settings
Invest in your domain name
Check how your website looks on mobile phone
Consider investing in a transparent logo
Utilise calls to action
Develop a page hierarchy
Use website analytics
