Establishing and understanding your customer base allows you to identify new markets, hone your products and services, and grow your business steadily. Building a process for finding new customers requires an investment of time—and sometimes money. But there are plenty of ways you can get clear on who you’re selling to by leveraging established resources. Here are some things to consider when developing a system for identifying and building your client or customer base.

This article will focus on a non-technical approach to SEO by answering this basic question: Would I spend time and money as a visitor on my website? 

A strong social media presence is an important part of growing your brand’s fanbase. In order to turn those fans into active customers, you need to guide them toward your website where they can explore your products or services and—crucially—start purchasing your products or services. Get started with that process by learning how to develop a content creation process for your website and blog that’s effective and streamlined. 

Creating your own website is the first step to creating a successful and engaging business, whether you’re launching your own company, trying to drive traffic to your pre-existing business or focusing on a personal project like a blog or portfolio.