Create your LinkedIn Page
Usefulness of Company Pages on LinkedIn
A LinkedIn company page is a page dedicated to an organization. It can be intended for a company, but also for a school, an association or any other type of institution. The main objective of a company page is to share information on the activity of an organization (company life, products and services, recruitment, etc.).
On LinkedIn, a company page brings several advantages for brands, such as:
Communicate more easily with your audience,
Improve its visibility and strengthen its notoriety,
Promote community engagement,
Redirect to their website.
The different types of company pages on LinkedIn
There are three types of pages on the professional social network:
Company: this type of page allows you to present a company (TPE, SME and large companies).
Showcase page: this type of page is intended for an activity, a brand, or even a subsidiary. These pages are always linked to a parent page, that of the company.
Educational institution: This type of page is reserved for schools and universities. Unlike the other pages, the Educational Institution pages have an “alumni” tab, which aims to promote networking.
How to create a LinkedIn company page?
It is possible to create a LinkedIn company page from a computer or a smartphone (iOS only). In both cases, a few criteria must be met in order to be able to create a page, namely: the administrator must have had a personal account for more than seven days, have a few connections and display an intermediate level profile.
Create a LinkedIn Company Page on PC
Here are the steps to follow to create a page from your computer:
Click on the For companies icon (symbolized by 9 squares), at the top right of the menu,
Select Create a Company Page+,
Choose the type of page you want to create from Business, Showcase Page or Educational Institution,
Fill in the identity of the page and information about your organization: name, LinkedIn URL, associated website, sector of activity, size and type of organization. Logo and tagline are optional but highly recommended,
Click the Create Page button.
Create a LinkedIn company page on mobile
If you want to create a LinkedIn page from your mobile, here is the procedure:
Go to an existing LinkedIn page,
Click on the icon in the shape of a circle with ellipsis (next to the CTAs of the page in question),
Select Create a LinkedIn Page, and choose from Company or Educational Institution (it is not possible to create a Showcase Page from mobile at this time),
Fill in the organization name, LinkedIn URL, website, industry, size, and organization type, then click Create.
