Usefulness of Company Pages on LinkedIn

A LinkedIn company page is a page dedicated to an organization. It can be intended for a company, but also for a school, an association or any other type of institution. The main objective of a company page is to share information on the activity of an organization (company life, products and services, recruitment, etc.).

On LinkedIn, a company page brings several advantages for brands, such as:

• Communicate more easily with your audience,

• Improve its visibility and strengthen its notoriety,

• Promote community engagement,

• Redirect to their website.

The different types of company pages on LinkedIn

There are three types of pages on the professional social network:

1. Company: this type of page allows you to present a company (TPE, SME and large companies).

2. Showcase page: this type of page is intended for an activity, a brand, or even a subsidiary. These pages are always linked to a parent page, that of the company.

3. Educational institution: This type of page is reserved for schools and universities. Unlike the other pages, the Educational Institution pages have an “alumni” tab, which aims to promote networking.

How to create a LinkedIn company page?

It is possible to create a LinkedIn company page from a computer or a smartphone (iOS only). In both cases, a few criteria must be met in order to be able to create a page, namely: the administrator must have had a personal account for more than seven days, have a few connections and display an intermediate level profile.

Create a LinkedIn Company Page on PC

Here are the steps to follow to create a page from your computer:

1. Click on the For companies icon (symbolized by 9 squares), at the top right of the menu,

2. Select Create a Company Page+,

3. Choose the type of page you want to create from Business, Showcase Page or Educational Institution,

4. Fill in the identity of the page and information about your organization: name, LinkedIn URL, associated website, sector of activity, size and type of organization. Logo and tagline are optional but highly recommended,

5. Click the Create Page button.

Create a LinkedIn company page on mobile

If you want to create a LinkedIn page from your mobile, here is the procedure:

1. Go to an existing LinkedIn page,

2. Click on the icon in the shape of a circle with ellipsis (next to the CTAs of the page in question),

3. Select Create a LinkedIn Page, and choose from Company or Educational Institution (it is not possible to create a Showcase Page from mobile at this time),

4. Fill in the organization name, LinkedIn URL, website, industry, size, and organization type, then click Create.