In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.

It’s very easy for anyone to create poor interviews and surveys that do not give you useful results. In this post, we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors.

Transform your SME into an innovation powerhouse by fostering a creative culture where all team members share ideas freely. Encourage collaboration across departments for fresh perspectives, invest in continuous learning on industry trends, and embrace agile methodologies for quick pivots. Partner with startups and institutions for external expertise, and allocate time and resources for brainstorming and experimental projects to fuel innovation.