Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive. 

Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.

When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.

A powerful CTA can transform your website into a tool for achieving your business or audience-building goals. With a little practice, you can master the art of writing CTAs that get results.

As a business manager or owner, you probably face challenges when it comes to selling your products. Today, we will highlight two opposing forces in the adoption of new value propositions by customers. The first one is: What motivates people to switch to a new solution? and the later is: What holds people back from switching to a new solution?

In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.

There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself.

It’s very easy for anyone to create poor interviews and surveys that do not give you useful results. In this post, we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors.

Transform your SME into an innovation powerhouse by fostering a creative culture where all team members share ideas freely. Encourage collaboration across departments for fresh perspectives, invest in continuous learning on industry trends, and embrace agile methodologies for quick pivots. Partner with startups and institutions for external expertise, and allocate time and resources for brainstorming and experimental projects to fuel innovation.