A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. You’ll need a business plan if you want to secure investment or a loan from a bank. It can also help to convince customers, suppliers and potential employees to support you.

In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.

Business plan give the impression that the major task is the execution. Yet ideas dramatically change from inception to market readiness…