New Tools To Help Your Content Shine on LinkedIn

Learn how to do it

May 5

Show off your content with new profile update

LinkedIn spruced up the Activity section of yourProfile to more visibly display your content. Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. This new experience will be available to all members in the next few weeks and we hope that as a result your network will quickly find and engage with your content, leading to more professional connections and opportunities.

Speaking of audience engagement, LinkedIn is also rolling out a new destination for your analytics and tools to easily manage your creation tools and access your analytics in one central location. To get started, turn on creator mode and select “Analytics & tools” at the top of your Profile via mobile or desktop.

Boost newsletter’s reach and discovery

Scheduled Newsletters and articles: Last year, LinkedIn introduced the option to schedule posts, and now is extending that feature to your newsletters and articles as well. This means you can plan your content in advance and share it at the best times to reach your audience. When you’re ready to post, simply tap the “schedule” button on your sharebox and select the date and time to go live. It’s that easy!
One-click Newsletter subscribe link: To help newsletter authors find the right audience, LinkedIn made it even easier for you to share and drive subscriptions with a one-click subscribe URL and an embeddable button. With just a click, existing and potential readers can subscribe to your newsletter directly from LinkedIn or anywhere else you choose to share the link on social, email or web channels. This feature is designed to help you grow your subscribers and make it easy for followers to stay up to date with the latest insights and updates.

Improved search engine discovery for articles: Good news! LinkedIn made it possible for you to customize the way your articles appear on search engines, a simple and effective way to optimize your content and get in front of the right audience. Go to any article you’ve created and click on the “Publishing menu” in the top left corner. From there, click “Settings” and you’ll be able to customize your SEO title and description to appear in searches. This means you can control how your content appears on those search engines, making it more discoverable to those who are interested in what you have to say.

Streamlined newsletter discovery on LinkedIn: LinkedIn is constantly working to enhance the discovery of newsletters. And, now when you search for newsletter authors, you’ll see their newsletter right in the search results under their name.