A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. You’ll need a business plan if you want to secure investment or a loan from a bank. It can also help to convince customers, suppliers and potential employees to support you.

In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.

There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself.

It’s very easy for anyone to create poor interviews and surveys that do not give you useful results. In this post, we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors.

Transform your SME into an innovation powerhouse by fostering a creative culture where all team members share ideas freely. Encourage collaboration across departments for fresh perspectives, invest in continuous learning on industry trends, and embrace agile methodologies for quick pivots. Partner with startups and institutions for external expertise, and allocate time and resources for brainstorming and experimental projects to fuel innovation.