18 digital tools for running business experiments

There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself. This post is based on the following Tweet from David. "Sharing some of the tools I use for digital experimentation with startups this morning:"

Simple landing page

1. Unbounce - Promote your business online with marketing powered by AI. The Unbounce Conversion Intelligence™ Platform lets you quickly create and optimize campaigns that get more of your visitors to take action.

2. Squarespace - Squarespace is the all-in-one solution for anyone looking to create a beautiful website. Domains, eCommerce, hosting, galleries, analytics, and 24/7 support.

Clickable prototype

1. Balsamiq - Balsamiq is the company behind Balsamiq Wireframes, the industry standard low-fidelity wireframing tool. With Balsamiq Wireframes, anyone can design great user interfaces. Since 2008, our mission is to help rid the world of bad user interfaces.

2. Pop by Marvel App - Prototyping on paper. POP helps you transform your pen and paper ideas into an interactive iPhone or Android prototype. Apple App Store.

Online ads

1. Google Ads - With Google Ads, you can reach potential customers who are looking for companies like yours in Google Search or Google Maps. You only pay for results, e.g. For example, for clicks that people use to get to your website or for calls to your company.

2. Facebook for Business - You don't have to be an expert to start advertising on Facebook. Create and run campaigns using simple self-service tools, and track their performance with easy-to-read reports. More than two billion people use Facebook every month – so no matter what kind of audience you want to reach, you'll find them here.

Split test

1. Pendo - Pendo's product experience and digital adoption solutions help companies become product-led and deliver digital experiences users love.

2. Optimizely - Creating digital experiences that transform your company takes data-driven decisions, continued experimentation and constant invention. Optimizely Digital Experience Platform helps you unlock your digital potential.

Explainer video

1. Powtoon - Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love.

2. Bensound - Download Royalty Free Music for free and use it in your project.

Web traffic analysis

1. Google Marketing Platform - Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action.

2. Lucky Orange - Lucky Orange will automatically create a recording of every visitor to your website. Quickly filter and segment recordings so you can see exactly why visitors are not converting.

Customer interviews

1. User Interviews - Get fast, targeted access to our diverse audience of over 400,000 vetted professionals and consumers. Talk to your users simply and consistently with CRM and automations to build an ongoing customer research habit.

2. Craigslist - Craigslist is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.

Customer support analysis

1. Qualaroo - Qualaroo makes it easy to survey specific users in context while they are looking at your product, service & brand. Get actionable user insights based on where visitors are on your site, who they are, how much they pay, visit history and more.

2. Olark - Olark's live chat software and customer data tools help you learn from every online interaction. Chat in real time, organize customer data and apply live chat insights.

Search trend analysis

1. Google Trends - Explore how Google data can be used to tell stories. Explore our training center for over 40 lessons on Google products, including Google Trends.

2. Moz - Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy.

We have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.

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