When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.

Now that you’ve got a wealth of ideas to work with on your ecommerce marketing efforts, let’s run through some general strategy and best practices that will help you make the most out of your plans.

There are a number of ways a business can market their online store or website on many channels without making the content too similar. Each channel or tactic in the marketing strategy can (and often does) have different goals to support your overall campaign. 

The most common ways to reach clients are through paid, earned, and owned media…

They are platforms that bring together two or more distinct but interdependent groups of customers. Credit cards, for example, link merchants with cardholders…

Your customers should be at the center of your decision, so you need to involve them in the research…