Our latest insights
Enhance Your Business Now Before the End of 2021
The most common ways to reach clients are through paid, earned, and owned media…
A particular business pattern: multi-sided market
They are platforms that bring together two or more distinct but interdependent groups of customers. Credit cards, for example, link merchants with cardholders…
How to study your customers
Your customers should be at the center of your decision, so you need to involve them in the research…