Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive. 

Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.

When promoting your services, you’ll want to build your marketing strategy around your offerings. Use these 10 marketing ideas as inspiration and consider how they can be tailored to your unique services and goals.

Customer loyalty is more than just a business buzzword—it's the lifeblood that sustains successful businesses. When you cultivate real loyalty, you transform one-time buyers into true-blue fans who fuel your growth.

Creating a ride-or-die clientele necessitates a multi-pronged approach and constant revisitation of your strategy to see what’s working and what could use some tinkering. Let’s look at some of the most effective methods businesses use when they’re thinking about how to build customer loyalty.

To develop an online store internationally, it is necessary to go through several stages: carry out an exhaustive analysis of the targeted markets upstream, evaluate the technical changes and human resources that this implies, translate its pages effectively but also define a communication strategy adapted to the targeted countries. Here are several interesting recommendations that can guide you if you want to launch an e-commerce project abroad.