Word of mouth marketing: how to get people talking about my business ?
From search engine marketing to advertising on third-party websites, there are plenty of ways for your business to spend money on reaching new customers: paid marketing. However, word of mouth marketing means getting your audience and customers to talk about your business to friends, acquaintances…
Basically your customers might recommend your business when someone asks tem for advice, or they might love your business so much that they bring up how great it is. Don’t worry, we are not going to practice any form of magic to get people to talk about your business, it’s not easy but we can manage together.
Quality product or service
Think about steps you can take to go above and beyond the expectations of your customers and give them a product or service that they’ll remember, or better yet, feel the need to tell other about. For exemple: a startup that sells reusable eco-friendly dental floss might wrap their product in environmentally-friendly packaging that fits their mission, whereas a diner can put extra care into how their food is plated and presented to customers.
Mesmerizing customer service
Turn every visit to your store, website, or app into a positive one through friendly knowledgeable, and patient help in-store and informative product descriptions and a straightforward checkout process on your site or app. Great customers service pays off, as it gives customers a reason to recommend your business to people they talk to.. Bad customer service, on the other hand, generates the kind of word of mouth you don’t want.
Think of ways to make customers’ experiences positive and memorable even if they don’t purchase anything. The dental floss startup, for example, might do a pop up shop with a photobooth for customers to show off their smiles. If you have a physical store, you might consider offering a neat but cheap giveaway that anyone who comes to your store can take away with them, even if they don’t make a purchase.
Identify your best customers
Put some extra effort to delight and please them. Do something special to let loyal customers know you recognize and appreciate their business. For instance, a bike store might honor a customer who’s given them lots of business over a year with a free bike tune up or some free accessories.
These actions can help customers feel like their relationship with your business is more than just transactional, leading to more genuine and long-lasting word of mouth marketing. You can further these personal relationships with your customers through your social media and email marketing.
Just as you reward loyal customers in store, you can spotlight super fans on social media and feature user generated content and retweet or share customers’ content that is relevant to your brand.
Ask your customers for opinions and feedback
Are there conversations that you can have with customers you can start amongst them? Be sure to keep things organic and not forced. Your online presence should also act as an extension of your business’s customer service. Make it easy for customers to get in touch with you whn they have questions or need customers service support.
Social media is one of the main places people spread word of mouth online. Look into what platform your audience uses and what kind of content they share. From there, you can strategize to create social media content your audience will actually want to share with friends and followers.
Studies have shown that visual content is over 40 times more likely to get shared on social media than text only. Use images and video in your posts, making sure to stay in line with your brand style guides while avoiding stock images. It’ll take some testing to learn what your audience likes sharing, and it’s better to fail and learn than to struggle to create perfect content. Don’t spend your whole budget in one video or tire yourself trying to think a perfect idea.
