What to emphasize in marketing your services
Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive.
Expertise: What expertise do you offer that customers can’t get anywhere else? An experienced coach brings knowledge they’ve amassed over time, while a makeup artist might become known for a certain style of makeup.
Specialized strengths: Many service providers prefer to develop their expertise in a very specific niche, which gives them a business advantage. A marketing consultant might focus on graphic design for small businesses, while a hair stylist might win customers over by specializing in a technique, like cutting curly hair.
Personality: Strong customer relationships are everything for your business. Massage therapists or hair stylists especially can have a very friendly relationship with their clients. Consider where your success relies on mutual trust and personal connection.
Authenticity: As a service provider, you want your marketing to feel authentic to your brand and the services you offer. That means tailoring your promotion to the customers you want to attract. For example, a service provider working in a corporate space would write more formal social media posts while maintaining their personal tone of voice.
AHD Consulting Solution is here to help you with tools and insights to not just deal with these challenges but turn them into opportunities for innovation success. Accessible to corporations of any size, our sprints and programs include interactive workflows, videos, pre-structured workspaces, and much more. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.
