A business plan is a written document that describes your business. It covers objectives, strategies, sales, marketing and financial forecasts. You’ll need a business plan if you want to secure investment or a loan from a bank. It can also help to convince customers, suppliers and potential employees to support you.

Different business models require their own marketing strategies. If you sell products, you’ll want to emphasize things like the price and quality of your goods or customer service options. Service providers tend to find success promoting their unique skills and how their knowledge can help customers thrive. 

Coming up with a constant stream of fresh promotional ideas can feel daunting. Use the following guideposts as inspiration to market your services.