Why you don’t have any clients ?

You’re doing everything “right” to make money and get clients, but actually it doesn’t work and you are not able to get any clients. It feels like trying to go on a diet, and you felt like you were doing all of the "right" things - only to end up losing a few pounds, starving, and struggling to stay on it. Ok - so let's review the situation and start at the beginning !

1. Lack of marketing

Marketing is the life blood of any business. Entrepreneurs who hope to make money without marketing their services and products will be awakened rudely at a later stage. Marketing is the art of making your product or service known to the world through various means: media, word of mouth, emails and many other means.

Actually, if you are an entrepreneur struggling to find clients, I recommend that you spend 80% of your time on marketing your product rather than focusing on paperwork or creating new items. Marketing is more relevant because it will bring customers to you. It is totally irrelevant to create a product and service without telling the entire world about it.

Create a marketing strategy or plan that will make your company known to the world. Countless entrepreneurs have seen their products rot in their houses because nobody heard about them.

Please note that ‘marketing plans and strategies’ should be adapted according to the nature of the product. For example, a fast food marketing strategy would differ from a construction company marketing strategy.

2. The perceived value of your solution

The best way to sell a product, is to tell your customers how your product is going to change their lives positively. Learn from TV adverts:’ when a big company tries to sell you something on TV, the same company also tells you how beneficial the product will be for your life.’ It is the same principle used in food, insurance services, retail, banking, etc…

Your product must have story. The story must promise positive change to your customer in case they buy your product. Because ultimately, customers are mostly driven by 'finding a solution for themselves'.If you are going around telling people “I’m a life coach — I help people look within themselves to find answers so they can live more authentically” — no kidding you don’t have any clients! (Ouch. Sorry. That might sting. I LOVE life coaches (I was one for a few years!), but most are not great at marketing!). Ditto if you’re a health coach who wants to help people “be vibrant and feel great everyday!” Learning how to package up what you do into programs that have clear focus, clear outcomes, and a price that you, your clients (and your bank account!) all feel good about is KEY.

3. Lack of samples

A sample is simply a diminished form of your product or service. A sample can be used for interested people to taste before buying your product. Samples have many forms such as: pictures, blog posts, free food taste, testimonials, etc…

If you have a new company, it matters that you carry with you a few samples of what you can offer. By showing a sample to prospective customers, you are also proving that you are credible. Samples will differentiate you from thieves and crooks who pretend to offer services.

Bottom line: ‘Sometimes If you really need clients, prove them that you can service them through a sample’.

Note of caution: 'certain prospective customers may abuse the use of samples. Ensure that that you offer them without burning your operational costs'

We have worked with every type of business, building platforms for solo entrepreneurs through to multi-million dollar corporations. If you want to discuss a potential project, you can email on services@ahdconsultingsolution.com or get in touch with us here. Alternatively, you can book in a free 15-minute consultation call here.

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