Our latest insights
Vision, hallucination, and customer reality
You may think you know what customers want; but until you test and gather evidence on their reality, you’ll just be following a hallucination.
Why you don’t have any clients ?
It feels like trying to go on a diet, and you felt like you were doing all of the "right" things - only to end up losing a few pounds, starving, and struggling to stay on it. Ok - so let's review the situation and start at the beginning !
The customer journey mapping
The customer journey mapping illustrates the experience of customers from the first contact to conversion.
Follow our journey.
