You may think you know what customers want; but until you test and gather evidence on their reality, you’ll just be following a hallucination.

As a business manager or owner, you probably face challenges when it comes to selling your products. Today, we will highlight two opposing forces in the adoption of new value propositions by customers. The first one is: What motivates people to switch to a new solution? and the later is: What holds people back from switching to a new solution?

In the context of innovation and entrepreneurship, the lengthy document and colour-coded spreadsheet is total nonsense. Innovation and entrepreneurship are a search challenge, not an implementation challenge.

There are so many tools out there for running business experiments online. It can be a little bit daunting to orient yourself.

It’s very easy for anyone to create poor interviews and surveys that do not give you useful results. In this post, we explain how to properly interview your target customers to uncover relevant, insightful information about their attitudes and behaviors.

Transform your SME into an innovation powerhouse by fostering a creative culture where all team members share ideas freely. Encourage collaboration across departments for fresh perspectives, invest in continuous learning on industry trends, and embrace agile methodologies for quick pivots. Partner with startups and institutions for external expertise, and allocate time and resources for brainstorming and experimental projects to fuel innovation.

SEO trend #1: AI summaries; SEO trend #2: Chat interfaces; SEO trend #3: Pop-ups and customer engagement; SEO trend #4: User-generated content; SEO trend #5: Experience, expertise, authoritativeness, and trustworthiness (EEAT).

Social media has become indispensable for entrepreneurs and business owners. With billions of users worldwide, it is a powerful tool to connect and engage with clients. As a web designer, engaging with clients online is a cost-effective way to reach a wider audience, build brand awareness, and foster client relationships. Happy and satisfied clients lead to repeat business, positive word-of-mouth marketing, and increased revenue. Social media plays a critical role in building and nurturing these relationships.

It feels like trying to go on a diet, and you felt like you were doing all of the "right" things - only to end up losing a few pounds, starving, and struggling to stay on it. Ok - so let's review the situation and start at the beginning !