11 Media hacks to get found online

Landing sales is essential in any business, but how can you get leads and find clients online nowadays? The best method should be to develop a digital marketing strategy that make the best use of the current main online media. Today, we’ll cover the 3 known media of digital marketing that you can utilize to implement a holistic approach that will help your business grow.

Media as the medium

The word media is a plural form of the Latin word 'medium' meaning 'middle ground or intermediate. The most common ways to reach clients are through paid, earned, and owned media. These categories often overlap. Effective strategies utilize a combination of all three.

---

When using Owned Media

Your owned media is all of the tools and content you create and control for example your website, email list, blog, newsletter, and social media presence. Owned media allows you to spread information about your company and build your audience. However, you have to know that.

Create a Blog & Vlog

They are content oriented tools where you can create and further develop the sense of community with your audience. How can you do that? It’s pretty easy, talk or write about topics that create interest for you and your targeted audience. In this era, people have so much information that they choose to read or listen what is related to something they are interested about. It’s also a way to show your interest about your audience concerns. A consistant blog post can also improve your SEO rank. Influencers make a living out of it so, think about it.

Search Engine Optimization (SEO)

Don’t know what it is? Just look at the picture just above, you are seeing a pattern? All those search results have the same structure:  a Title, description, the date and the website link; Yep, that’s SEO. It’s a direct reflection of your site’s content. You are the one writing the contents (searchable keywords) that will appear in your Website SEO. It’s earned because a strong SEO ranking, complete with searchable keywords and quality content, leads to organic traffic. Successful SEO can place your business at the top of the page when clients are looking for you. Keep in mind that it’s built over time so beware from those saying that they can design you a killer SEO content that will make your website rank first overnight, because as the search engine algorithm change, so does your ranking (even because new websites, domain names, etc… are indexed on search results engine, your website rank can change). So, take your time and focus on what you do best: creating what your audience needs and wants.

Social Media is important

First of all, let’s say make it more obvious: The word social comes from the Latin socius meaning "friend". Interesting right? Social Media are commonly used to build the feeling of belonging to community of friends or people sharing something in common. In the case of an Influencer, your social media channel comprises the content that makes you unique for your fans and those who like to hear from you (product recommendation, comedy, fashion style, etc…). It’s where you humanize your branding, what you stand for and how you do your best to achieve it thanks to your followers’ support. The key here is to captivate your audience and capture their attention while opening the floor for them to express their own perception (audience feedback is important to polish your content).

Paid Media is your ticket to targeted audience

Have you pay attention to the advertisement poster in your town? Why are we asking? Because Paid Media is almost the same thing but done online. You have to pay to make your content available where your audience usually hang out online.

Think about Native Ads

They have the same look and feel as the sites they’re on. They’re designed to blend in with their surroundings, so they aren’t as disruptive as display ads and function better on mobile apps. People are more likely to read and click on native ad content than a pop-up ad.

Search Engine Marketing (SEM)

Search Engine Marketing is one of the most reliable ways to promote your business. When you sign up for a service like Google Ads, you pay to have your business displayed in the results of a search, according to the keywords and specific location. This type of marketing tends to be effective because ads reach people when they’re ready to buy. You can set a budget and track results, so you can tailor your SEM plan to your needs.

This is a pay per click model. Hopefully, you're only paying for real hits on your site. To make a service like this truly worthwhile, it’s important to have a striking landing page. 

Display Ads

This type of ads is like a symbiotic relationship, because the ads are shown on websites which gave the ads generator to post them there (they even get paid for it- think about it you are looking for a way to make money out of your blog, website or even YouTube channel), while those who want to have their display ads posted have to pay a fee. It’s helpful to choose sites relevant to your service. Display ads are usually the most affordable option and some sites may even offer specific targeting for the audiences you would like to reach.

Retargeting Ads

Retargeting enables you to remind your customers of your products and services after they leave your website without buying. It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with apps and search as well as website banner ads. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales. Don’t forget that people rarely fall in love on sight with a product. Sometimes the customer journey of your target can be longer than usual.

Email Marketing is your way to create a cold lead

Do you receive ads on your home mailbox? If yes, then this an example of a marketing media used offline which then found to be implemented online. Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It costs money to run email marketing campaigns. However, you own the contact list and the content you distribute. You can automate your email marketing efforts, manage your contact list, and personalize each message. You can even track your metrics in real time.

You need Earned Media

Earned content is where you gain credibility and visibility. It has the power to strengthen consumer interest and trust in your brand, and expand your base of potential clients. While it’s technically free, it’s usually the result of the investment into your paid and owned channels. It encompasses content made by media outlets, customers, and other people expressing interest in your work.

Publicity

Earned media may come in the form of mentions from journalists or bloggers. To get coverage, you may have to do something new or extraordinary. A stunt or a well-written press release can be a great way to get attention, especially when launching a new product or service. Cultivating relationships with influencers and bloggers, investing time into your social channels, networking with others in your industry, and providing excellent customer service all boost your odds of earning media.

Referrals and word of mouth

The oldest form of marketing is still one of the most effective methods. It just takes results that turn your customers into brand ambassadors. Nothing wins a person’s trust like a firsthand account. Building, and strategically engaging, your customer base, can help you generate social media shares, shout outs, and word-of-mouth recommendations. When a client is particularly pleased, don’t be shy about asking for a testimonial. Chances are that if they’re happy with the work, they’ll be happy to oblige. They may also know other prospective clients who can benefit from your services.

---

Credit Sources:

• Indeed- Carrer Development.

• getfluence.com

“If you are looking for personal insights related to your specific case, feel free to request a call-back by contacting us.”